Sponsor:

Team:

Acacio Domar

Annie Pyle

Emily Phan

Lauren Rakusin

Maddy Harrison

Mae Boettcher

Year: 2015

My Role:

Sketching, Ideation, Storyboarding,

Video Production

With Elevate we looked at the contextual disability of unemployment. Which currently affects 8.5 million US citizens. We learned that giving people skills is more valuable than directly placing them in jobs. This allows people to more independent in their search ultimately helping them find more fulfilling jobs. We also learned that one of the main problems is that people who need these resources sometimes lack information about them and ways to get to them. Elevate was created to address these problems and bring the skills that jobs require to the people that need them the most.

For the video, we ran into a few challenges initially regarding the availability of a truck to film. We brainstormed and thought of stop-motion as a captivating alternative to real life filming. The use of Legos was an easy decision as people have an emotional connection with them and the project also had to connect emotionally with the viewer.

 

Length: 1:28sec

Production Time: +35h w/o editing

Legos Used: +1200

Equipment:

  • 2xDSLR + Macro lens
  • Remote Shutter Release
  • 3 Studio Lights

This is the Elevate truck that we featured in our video. The truck is the platform for all of our services.

 

One of the main ways we help people is by offering workshops. We help with interview skills, resume building and career fairs. We provide an environment around the truck to support these workshops.

 

Our truck offers a computer to work on resumes and access other features of our program. We also offer a printer for our users to print their resumes on site. On top of this, there will always be a volunteer on site to help with any inquires.

 

Elevate also  has a mentorship program, as you saw Dan helping John in the video. Our mentors help with connections, support and guidance. Each mentor is carefully chosen to help with your specific circumstances and give a personalized experience based on the needs of each individual.

We’ve learned that most job applications require an address; you can’t get a job without an address, and you can’t get an address without a job. For people like John, who have fallen on hard times and found themselves homeless, this is a huge, cyclical problem.

 

Because the Elevate truck lives in a warehouse, we’re able to provide a living address for our members to use during the application process and receive mail correspondence.

It comes in a food truck form which is extremely familiar and unassuming. People can happen upon it coincidentally and discover its great features. Our strategic lack of branding peaks public curiosity.

 

 

Elevate is extremely inclusive available to help a variety of people including those with physical disabilities, criminal background, people who are mid career and looking for a change, and even teenagers making post secondary plans.

MOBILE/Truck INTERFACE

When designing the screen interface on the Elevate truck, we had to make something incredibly simple and direct. We address the community in general and not just the homeless, so our mobile interface follows the same design guidelines and aesthetic as the truck for familiarity and ease of use.

 

We were pleasantly surprised to learn that mobile phone ownership is also high in the homeless community. We found numerous programs that offer cell phones to the homeless. Because of the nature of the phones that are offered, we designed a text-in service that replies with the location of the truck.

The truck goes to different locations to meet the needs of different types of people. Since we go to so many different places, it’s a service that puts the user first and comes to you instead of the other way around.

Process

COPYRIGHT © 2011-2015  MAR DESIGN LAB / ACACIO DOMAR